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NOIZ is a blockchain project that incorporates AI into its business model for the purpose of improving digital advertising, calling itself “The Future of Advertising.” What does this mean, though. In the opinion of NOIZ, it means upholding three core values: Integrity, Interaction and Impact. These are the three I’s to NOIZ. Integrity: Ridding the…

Incorporating AI into your business is no longer a dream. It can improve efficiency, drive sales and offer a better customer experience. Our agency arm, New Digital Noise is excited to announce the launch of Hang Seng Credit Card Chat with DORI. After a year of development with the client, from concept to launch, it…

Meltwater, the self-described ‘media intelligence’ company, continues on an acquisition spree. Following the purchase of Oxford Uni spinout Wrapidity in February, it has acquired Hong Kong-Based startup Klarity to enhance its social media monitoring and analytics capabilities in Asia. Terms of the deal remain undisclosed, although I understand the acquisition is a mixture of cash…

As one of the world’s highest smartphone penetration countries, 96% of Hong Kong smartphone users spend as much as 5 hours weekly on average watching more than 147 online videos per month. Smartphone users are deeply engaged with online videos and hence it makes sense for advertisers to create branded videos for their mobile advertising…

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