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As one of the world’s highest smartphone penetration countries, 96% of Hong Kong smartphone users spend as much as 5 hours weekly on average watching more than 147 online videos per month. Smartphone users are deeply engaged with online videos and hence it makes sense for advertisers to create branded videos for their mobile advertising…

HONG KONG, April 27, 2016 /PRNewswire/ — Hotmob, the industry leader in mobile marketing, sets a new framework of how mobile advertising operates by combining premium and performance advertising into a whole new hybrid mobile marketplace. Premium mobile advertising requires the delivery of quality advertising to quality audience in a brand safe environment. This has always…

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